Optimising a crop of new digital services

The Telco boom in Myanmar a decade ago has meant that a new wave of digital-based services has been allowed to spring up to fuel demands for new and more efficient service alternatives - from online gaming, music streaming to taxi services. Shopping needs are high in a country that is facing out of stock situations and limited access to foreign goods that are introduced via social media. The digital payment industry has made it possible to order goods online and pay for goods and services via QR codes.

MSR has collaborated with different app-based service providers on multiple projects, among other things conducting research aimed at improving in-app usability and assessing usage needs & barriers to digital services or measuring the speed of adoption. We track the usage and communication awareness of apps from a wide spectrum of services – from transport, food delivery, payment to on-demand content streaming.

We have also independently been tracking digital literacy and behaviors since 2012.