Human Insights & Market Research in South-East Asia
We have profound experience with Qualitative and Quantitative Consumer & Retail Research and have survey capabilities across SEA including Thailand and Cambodia.
In Myanmar, MSR has build its own Access Panel with a 200,000+ verified respondent database. For details, please click here.
We foster our links with local and international Research Associations and Business Chambers to keep track of latest methodological innovations, discussions, regulatory changes and other key topics that are relevant to adopt and help our clients navigate in complex markets.
We help our clients understand human behaviours by investigating the dynamic context which surrounds them. We segment your target group and develop personas. We analyse the consumers’ behavior in changing economic environments and make sense of emerging cultural and lifestyle trends, showing what it all means for certain categories and your brand to strategize your next steps.
We work with our clients to help them craft impactful brands with meaningful purposes, unique positionings and empathetic voices, rooted in a deep understanding of the people they’re serving. Whether preparing for brand launch, a new campaign or deciding where to go next, we give our clients the necessary knowledge to inform strategies for sustainable growth.
We facilitate innovation which keeps the consumer at the core of the creative process. We look for inspiration in a variety of different places to come up with rich, emotional platforms from which to ideate. We speak to consumers, opinion leaders, influencers and other experts, and immerse ourselves in the emerging trends in the market, track the latest brands and products in a category, bringing it all together in dynamic innovation workshops.
We collaborate with our clients to develop intuitive products and services which fulfill user’s needs. We immerse ourselves in consumers’ journeys and identify moments that matter, pain points and opportunities to delight. We come up with principles to guide the experiences you create, and bring all this to life through comprehensive and dynamic journey maps.
We help our clients understand how the retail environment influences consumers’ purchase decisions and brand perceptions. We understand the different touchpoints in consumers' journey, from shopping planning, purchase missions, and post-purchase in order to identify key impulses and triggers which shape their behavior such as point of sale visibility. We conduct mystery shopping missions to check whether your sales protocols are followed and measure your brand’s visibility at the POS. We measure distribution and talk to retailers about their business practices in your category to uncover potential issues with retailer support for your brand.