Tracking the impact of a new media environment on consumers

MSR has worked with a variety of media clients – from (foreign) established to new ones which have sprung up in the country since 2012. We have explored how news spread in rural and urban Myanmar, and tracked changing media attitudes and usage, content preferences and interests into programs.

We witnessed first-hand the impact the multiplication of media outlets has had on the population, which went from a heavy reliance on word of mouth, and a few state-sponsored newspapers and TV channels, to a country with a plethora of options, not least the vast array of outlets made available through Facebook. And in recent years, we have tracked the seismic shift in media habits due to the vastly changed media environment with traditional media like TV and even Facebook losing audiences.