We are the pioneers of Research in Myanmar.
In the past 30 years, MSR has grown into the leading independent research agency in Myanmar while expanding the regional scope within APAC, running also (regional) projects in Thailand, Cambodia and beyond. We have proudly been an active force in developing the first generation of researchers in Myanmar.
Our Environmental Impact Assessment (EIA) Department plays a key role in assessing the potential effects of local infrastructure and development projects. We identify and quantify environmental and social impacts, design mitigation measures, and support responsible development planning in line with both international and national regulatory frameworks.
Our corporate memberships to ESOMAR and IAIA reflect our commitment to global best practices, ethical standards, and high-quality approaches to research and impact assessment.
Our key areas of expertise:
- We decode people, brands, the digital world and how they are interlaced, thereby providing clients the relevant context to innovate, manage brand equity and achieve market success.
- We analyse industry dynamics and retail landscapes to provide an informed decision base for market entry strategies and positioning decisions.
- We conduct all kinds of development research and measure the effectiveness of policies, interventions and campaigns ensuring that international development agencies and other stakeholders can enhance their programs.
- We deliver comprehensive Environmental Impact Assessments (EIAs) to ensure projects are environmentally sustainable, socially responsible, and economically viable.
We at MSR are an enthusiastic bunch of professionals from a diverse background such as marketing, psychology, sociology, statistics, politics, law - to mention a few.
At our core, we share a deep commitment to understanding people in all their complexity. We immerse ourselves in diverse communities and contexts, exploring how evolving perspectives, attitudes, and values shape both business landscapes and society as a whole. Our passion lies in uncovering these meaningful insights that drive informed decision-making – which is especially important in the volatile environment of Myanmar.
We want to make our clients more successful by identifying relevant human insights that feed into your business and development strategies. At the same time, we want to give people a voice to make their opinions, views and attitudes heard by companies and other stakeholders so their lives will improve by having more choice, more opportunities and better services.
Our Story
President & Co-founder of MSR
MSR has been operating since 1981 providing international organizations with information on distribution, product & media usage and other topics related to Myanmar.
